Top 7 Free Keyword Tools for 2020
Ubersuggest vs KeywordTool.io
Intrigued that I was with the field of online marketing, it inspired me to check the various tools that have been designed to generate keywords and one of the first names that I came across was that of . Every time you open the Internet, it is with the intention of searching for information, meaning whatever you type in the search box shows that you are curious about the particular subject and wish to learn more about it. Given that the same logic applies to all Internet users, your objective of creating a website should be to satisfy this curiosity of Internet users in a way that they become regular visitors just for the sake of seeking fresh information. To achieve this, you will be required to match the search tems used by Internet users with words and phrases that best echo your business and this is where the Keyword Tool comes into the picture.
Given the importance of keyword search in online marketing, Ubersuggest emerges as one of the tools which goes beyond suggesting keywords to inform you about currently trending ideas and niches.
How it works
Having accessed the website ubersuggest.io, you will be faced with a screen comprising of a search box wherein you will be required to type in your keywords and specify the language as also the source from the respective drop-down menus. Some of the sources which the Ubersuggest scours for the sake of results are images, shopping, news, recipes, video and the web and this explains as to why the keyword suggestions are not just different but also more exhaustive as compared to the other sources.
Once the basic list has been provided, Ubersuggest can be used to further broaden the search courtesy of features like 'more keywords', 'get new ideas' and 'get new niches'. Under 'more keywords' there are more than 250 suggestions wherein results are extracted by adding an extra word as a prefix to the search word. From the results, the onus is on you to compare keywords on the basis of traffic and make choices. 'Get new ideas' is a feature which makes it possible for the user to explore multiple ideas related to his keyword so that variations of the same can be used while writing website content.
When you explore a particular niche, there are some avenues which are commonly used like, tips, benefits and guidelines. Rather than adding to these, you might take a more extensive look by asking for unique suggestions so that your approach is different and your content is fresh to the point of attracting online traffic. By using the 'get and clear' feature of Ubersuggest, you can copy-paste an entire list of probable keywords and then subject it to further analysis.
Benefits of using Ubersuggest
Not only does Ubersuggest enable you to save time on the tedious activity of searching and identifying keywords, but it is also more efficient, thus ensuring that you end up with an extensive and comprehensive list. The fact that keywords are sifted from multiple sources is a big advantage since it reveals unique ideas and so is the provision of copying and pasting of keywords in case these need to be scrutinized further.
Overall, Ubersuggest is a good idea if you wish to expand your horizons pertaining to keyword research and apply the same to your content.
Keywords Everywhere browser addon
This browser addon adds monthly search volume and cpc for the keywords directly on the ubersuggest website. You can therefore not only see all the keywords in your niche, but also compare which ones are more likely to be searched for compared to the others. And the best part - you get all this data for Free!
- Free to use. With the Keywords Everywhere browser addon, the feature set is comparable to KeywordTool.io features.
- Does not support other useful APIs like Amazon
Understanding the Keyword Tool
The basic purpose of KeywordTool.io is to provide suggestions specific to the niche that the user mentions. Suggestions that are generated could be single words or multiple words which could be long enough to be categorized as long-tail keywords. A free online tool that conducts thorough search for keywords, Keyword Tool makes use of a feature named 'Google Autocomplete' wherein searches conducted by Internet users are speeded up and search terms generated accordingly. Words and phrases suggested by Autocomplete are a result of several factors, primary among them being the frequency with which a particular term has been searched for in the recent past. Other features that help with the search are Google Suggest and Keyword Tool Pro.
All you need to do is suggest a term and the Keyword Tool would suggest relevant long-tail keywords, enable you to pick a Google domain as per your niche and pick any one of the 83 languages.
Why should you choose Keyword Tool?
Unlike the Google Keyword Planner, results generated by the Keyword Tool are much more descriptive and relevant to your search query as also your particular niche. As compared to Google Keyword Planner, the Keyword Tool is not just free from an Adwords account but also provides a comprehensive range of popular keywords which you can incorporate in your website's content.
By using a variety of keywords generated by Google Autocomplete, you can improve your website's SEO which in turn will have a positive impact on its ranking. A good ranking implies higher web traffic, improved visibility and greater sales. Rather than being limited to English, all of this can be applied to the international arena too as keywords can be generated in as many as 83 languages, thus granting you the freedom of picking keywords that are relevant to the particular country. Advertising is another feature which is looked after by the Keyword Tool as it would aid your PPC, CTR and CPC campaigns.
Keyword Tool Pros:
- Easy to use and extremely fast.
Keyword Tool Cons:
- Extremely costly for the keyword volume feature they provide.
Which tool should you choose?
Ubersuggest is free and with the Keywords Everywhere browser add-on, there isn't anything else that the KeywordTool Pro provides at $88/mo that Ubersuggest does not. Therefore, even though KeywordTool.io has a slightly better user interface, nothing beats Ubersuggest at the price of Free